Military Recruitment Ads - The Australian Defense Force (ADF) in collaboration with Havas Worldwide Sydney has launched a new recruitment campaign to encourage women to consider the career opportunities available to them in the ADF.
The campaign aims to highlight the current gender imbalance in the Australian Defense Force, with only 18 per cent women. To create a more inclusive work environment, the ADF wanted to position the services as an attractive and achievable career choice for men and women.
Military Recruitment Ads
Highlighting women who are actively serving in the Royal Australian Navy, Australian Army and Royal Australian Air Force at different stages of their lives and careers, the campaign highlights what each individual does about their work. likes It offers an insight into the rewards a military career has to offer, service wives ask other Australian women.
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Chief of the Naval Staff, Vice Admiral Tim Barrett, AO, CSC, RAN said, "The women on the campaign offer an honest and candid view of life in the ADF. Inspirational for those considering a career in the Australian Defense Force. What a conversation.
Havas Worldwide Sydney Managing Director Alex Carr commented, "We look forward to helping the ADF increase the number of female recruits through this digitally-led campaign. Different armed services offer different ways to find jobs. , so we're interested. See how it affects applicants.
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(LinkedIn should open a new window that allows you to log in to B&T. If you don't see it, please look behind that window, and if it's not already there, in your browser. Check settings and turn off pop-up blockers.) The Army has disabled comments on a series of new recruitment ads that have come under fire for reaching potential recruits of all backgrounds. After the service is "awakened".
A new series titled "The Calling" premiered on YouTube on May 4, featuring real soldiers and their stories in animated form. A video shows a corporal discussing her "fair childhood" in which she took ballet and played the violin, and "marched for equality" with her two mothers. When she decided to join the Army, she was looking for a challenge and "a way to prove her inner strength." Another video shows a first lieutenant who immigrated to Florida with his family from Haiti as a child. He joined JROTC in high school and decided to join the military during a 9/11 anniversary ceremony.
"I was now determined to defend the nation I called home," he says in the video. "Be a soldier, not just a citizen."
But just a week after the series began, the Army said it had to disable comments on the videos on May 12 after "a significant increase in negative comments that ... values were not matched," spokeswoman Laura D. According to Francisco. Army Company Marketing Office
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It's unclear what the comments specifically said, but the series has been used by conservative news sites and others as another example of the military's "awakening." The Pentagon, however, sees it differently: Amid concerns that America's recruiting talent pool is shrinking, the military services have made efforts to recruit and retain service members of all backgrounds, genders and races. What is the work?
DeFrancisco said the new commercial series aims to "bridge the communication gap between Gen Z and the military and offer a rare look at the people behind the uniforms."
"It's important that the Soldiers on the campaign reflect the incredible diversity of the military and the American people — and not just racial diversity, but diversity of influence, training and experience," he continued. "Each soldier in 'The Calling' has his own unique background and story to tell. The Army is its people and is made up of soldiers from all walks of life with different training and experiences. Honest, about those experiences." I'm unapologetic. Essential to this endeavor.
But that hasn't stopped people like right-wing radio host Don Bongino, for example, from posting videos on Facebook comparing the series to what appears to be a Russian military recruitment commercial.
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"It's not good, folks," said Bongino, a former Secret Service agent who never served in the military.
Sen. Ted Cruz (R-Texas) shared a similar video Thursday, saying that perhaps "a wide-awake, weak military is not the best idea. . . ."
Holy
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