Military Recruiting News - The military has closed down comments on a series of new recruitment ads meant to reach potential recruits from all walks of life after being bombarded with criticism that the service is "woke".
The new series, titled "The Calling," which aired on YouTube on May 4, features real soldiers and their stories in animated format. A video shows the company discussing her "normal childhood", where she danced ballet and violin and also "marched for equality" with her two mothers. She said she was looking for a challenge and "a way to prove my inner strength" when she decided to join the army. Another video shows the first officer who immigrated to Florida from Haiti with his family as a child. He joined JROTC at school and decided he wanted to join the Army during the 9/11 anniversary.
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"Now I am determined to defend this country that I call home," he said in the video. "Not only citizens, but also soldiers."
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But just a week after the series launched, the military said it had to shut down video comments on May 12 after seeing "significant increases in negative comments that . . . do not fit the values of the Army," said Laura DeFrancisco, spokeswoman for the Army's Enterprise Marketing Office.
It is not clear what the comment specifically says, but the series has been used by conservative news sites and others. Another example of a military "awakening". The Pentagon sees a difference, however: Amid concerns that America's recruiting talent is dwindling, the military has worked to recruit and retain service members of all genders and races.
The purpose of the new commercial series is to "close the connection gap between Gen Z and the military, providing a rare look at the people behind the uniform," DeFrancisco said.
"It's important that the soldiers in the campaign reflect the incredible diversity of the U.S. military and the public, and not just the racial diversity, but the diversity of influence, upbringing and experience," she continued. "Each soldier in 'The Calling' has his own story and story to tell. The Army is his people and is made up of soldiers from all walks of life with different training and experience. "The honesty and unfilteredness of those experiences is essential to this effort."
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But that hasn't stopped people like right-wing radio host Dan Bongino from posting videos on Facebook comparing the series to what looks like a Russian military recruitment ad.
"This is not good, ordinary people," said Bongino, a former undercover agent who never served in the military.
Sen. Ted Cruz (R-Texas) shared the same video Thursday, saying it might not be the best idea to wake up a frightened soldier.
Holy crow. Maybe waking up to military liberation isn't the best idea… https://t.co/8aVFMW98NM — Ted Cruz (@tedcruz) May 20, 2021
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The Fox News headline reads, "Army recruiting video shows gay marriage," comparing it to a CIA recruiting ad that has also been criticized by conservatives for its "propaganda swagger." The Washington Times made a similar comparison, saying the CIA may compete with the military for the most "woke" ad in 2021.
The criticism comes after Fox News host Tucker Carlson insulted women in service and criticized the military for altering uniforms and armor to truly fit the women who volunteered to wear them.
"As China's military becomes more masculine as it amasses the world's largest navy, our military must become women like Joe," Carlson said in March. Biden said that more femininity - whatever that means is more feminine since men and women no longer exist. ” Carlson said in March.
It should be noted that the military recently changed policy to allow women to wear ponytails in all uniforms, in addition to being allowed to wear earrings and some nail polish. The Pentagon is still standing and the Army is still operating.
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"The Calling" is one of several recruiting series the military has launched over the years, following last year's "What's Your Warrior" series, which aims to showcase a variety of jobs. Soldiers may be on duty. Earlier this month, Lt. Gen. Alex Fink, head of the Army Enterprise Marketing Division, said research had shown young people believed the Army was a "distant star" where virtually no discipline was required. Everyday life "and that they often don't see the basics together with the people who now serve.
"'The Call' dispels these misconceptions by showing that Soldiers are all of us," Fink said. "Real people have hopes, dreams, fears, aspirations, family, friends and obstacles to overcome."
Haley Britzky joined Task & Purpose as an army correspondent in January 2019. She previously worked at Axios for breaking news. She reports on major developments in the service, from new uniforms to new policies, the reality of military life faced by soldiers and their families; And broader cultural issues that extend beyond the military and affect individual military services. Contact the author here. Recruits with the 64th Annual Recruiting Division stand ready during the graduation ceremony, which is reviewed inside the Midway Ceremonial Drill Hall at the Recruitment Training Command, Nov. 4, 2022. . US Navy pictures
When it comes to military recruiting, economist Beth Asch is optimistic. Asch has studied military recruiting for nearly 40 years, experiencing good recruiting years and bad recruiting years.
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Every time a new challenge arises, it is treated as a crisis, she said during a discussion on the Heritage Foundation on Tuesday. Asch said in an interview with the USNI in November that recruiting in the 1990s was affected by the dot com boom, as more people were hired by the burgeoning technology industry. In 2005, a stronger economy and the war in Iraq made joining the service less interesting.
But history shows recruiting challenges can be overcome, Asch said.
"It's not changing, it might take a while," she said. “It can require a lot of resources, it will involve mistakes, and it can cost a lot. And that must be taken into account, but I am optimistic that it will probably succeed again. I mean they should."
Top military leaders have suggested that a strong labor market may be at the root of the current recruiting problem, saying it may be difficult to attract talented people who have the opportunity to work for big box stores like Amazon.
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But a lack of eligible recruits and a decline in military credibility rather than a strong labor market are likely to be the leading factors in recruiting problems, a top Marine official suggested in a November article.
Marine recruits with Bravo 1st Recruiting Battalion sit with logs during the San Diego Marine Depot recruiting exercise on Nov. 28, 2022. US Marine Corps photo
"The Marine Corps is struggling to recruit talented young Americans in a competitive economy and from a community far removed from the military," Marine Corps Commander Gen. David Berger wrote in an article for the Navy Institute. "And we're not alone. All services face similar challenges. This is my concern, both as a commander and as a member of the Joint Chiefs of Staff, because the Marines depend on other services." And they depend on us through a network of dependencies."
The Marine Corps has met its recruitment goal for fiscal year 2022, bringing in 33,210 active-duty Marines. But Berger and other military leaders have expressed concern that the department will not continue to meet those goals.
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The Navy, which just met its recruitment goal for the 2022 fiscal year, raised its age limit for new recruits last month as a way to boost teams to qualification. Maritime services also offer bonuses for military service, a strategy used by the Army and Air Force.
Low unemployment in the US is one of the most cited reasons for a more difficult recruiting environment, but Berger argues that while it may be a contributing factor, it deserves to be blamed.
"However, some of our deepest challenges are chronic, suggesting that economic strength may be less important than conventional thinking," Berger wrote. "For example, the Marines have struggled — in good economic times and bad — to produce and maintain a sufficient number of pilots, even for the newest and most advanced aircraft."
In his article, the commander also assessed the dwindling of qualified candidates. The latest figures show that 77 percent of Americans between the ages of 17 and 21 are ineligible for military service, Robert Besal, who works with the Mission Readiness advocacy group, told USNI.
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The three main causes of disability are missing exams, health problems and previous criminal activity, including drug use. A major health problem is childhood obesity, which Besal says accounts for 30 percent of those who don't qualify.
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